Privacy & Cookie Policy

Privacy Policy

Effective Date: 07/08/2026
Last Updated: 07/08/2026

At Lucea Naturals, we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how BLUE LOTUS SRL (“Lucea”, “we”, “our”, or “us”) collects, uses, stores and protects your personal information when you visit www.LuceaNaturals.com, place an order, subscribe to our newsletter or otherwise interact with our website.

This Policy complies with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Romanian data protection legislation.

1. Data Controller

The data controller responsible for your personal information is:

BLUE LOTUS SRL

Registered Office:
Str. Lungă nr. 126B
Cisnădie, Sibiu County
Romania

Company Registration Number: J2024001076321

VAT / Tax Number (CUI): 48007801

Email: contact@luceanaturals.com

Website: www.LuceaNaturals.com

2. Personal Data We Collect

Depending on how you use our website, we may collect the following information.

Identity Information

  • First Name
  • Last Name

Contact Information

  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Country

Order Information

  • Products purchased
  • Order history
  • Order value
  • Payment status
  • Delivery information

Please note that Lucea does not store or have access to your complete payment card details. Payments are securely processed by our authorised payment providers

Account Information

If you create an account, we may store:

  • Username
  • Password (encrypted)
  • Saved addresses
  • Wishlist (if enabled)
  • Order history

Technical Information

When visiting our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Language preferences
  • Pages visited
  • Time spent on pages
  • Referral source
  • Cookies and similar technologies

3. How We Collect Your Data

We collect information when you:

  • visit our website;
  • create an account;
  • place an order;
  • contact us;
  • subscribe to our newsletter;
  • leave a product review;
  • use cookies;
  • interact with our website through analytics tools.

4. How We Use Your Information

We use your personal information to:

  • process and deliver your orders;
  • provide customer support;
  • communicate regarding your purchases;
  • process payments;
  • issue invoices;
  • comply with legal obligations;
  • improve our products and website;
  • analyse website performance;
  • detect fraud and protect our website;
  • send marketing communications where you have given your consent.

5. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

Performance of a Contract

To fulfil your order and provide our products.

Legal Obligation

To comply with accounting, taxation and consumer protection laws.

Legitimate Interests

To improve our website, prevent fraud and maintain website security.

Consent

For newsletter subscriptions, marketing communications and non-essential cookies.

You may withdraw your consent at any time.

6. Newsletter & Marketing

If you subscribe to our newsletter, we may send:

  • product launches;
  • educational content;
  • exclusive offers;
  • seasonal collections;
  • updates about Lucea.

You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

We never sell your personal information to third parties.

7. Third-Party Service Providers

To operate our business, we share information only with trusted service providers where necessary.

These may include:

  • WooCommerce
  • WordPress hosting provider
  • Payment providers (such as Stripe or Revolut Pay)
  • SmartBill (electronic invoicing)
  • Shipping and courier partners
  • Email marketing provider
  • Google Analytics
  • Google Tag Manager
  • Meta Pixel (Facebook)
  • Website security and spam protection providers

Each provider processes personal information only for the services they perform on our behalf and in accordance with applicable data protection laws.

8. International Data Transfers

Some of our service providers may process personal data outside the European Economic Area.

Where this occurs, we ensure that appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission or other legally recognised transfer mechanisms.

9. Data Retention

We retain personal information only for as long as necessary.

Typical retention periods include:

Order and accounting information:
10 years, as required by Romanian accounting legislation.

Customer service correspondence:
Up to 3 years.

Marketing information:
Until you withdraw your consent.

Analytics data:
According to the retention settings of the relevant analytics platform.

10. Your Rights

Under the GDPR, you have the right to:

  • access your personal data;
  • request correction of inaccurate information;
  • request deletion of your data (“Right to be Forgotten”);
  • restrict processing;
  • object to certain processing activities;
  • receive your personal data in a portable format;
  • withdraw consent at any time where processing is based on consent;
  • lodge a complaint with your local supervisory authority.

To exercise any of these rights, please contact us using the details provided below.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal information against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • disclosure.

Despite our efforts, no method of internet transmission or electronic storage is completely secure.

12. Cookies

Our website uses cookies and similar technologies to improve your browsing experience.

Some cookies are essential for the operation of the website, while others help us understand website performance or personalise content and advertising.

For more information, please see our Cookie Policy.

13. Children’s Privacy

Our website is not intended for children under the age of 16.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate consent, we will delete it promptly.

14. External Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

We encourage you to review their privacy policies before providing personal information.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical or operational changes.

The most recent version will always be available on our website together with the date of the latest revision.

16. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Lucea Naturals
BLUE LOTUS SRL

Email: contact@luceanaturals.com

Website: www.LuceaNaturals.com

If you believe your personal data has been processed unlawfully, you also have the right to lodge a complaint with your local data protection authority.

Effective Date: 07/08/2026
Last Updated: 07/08/2026

This Cookie Policy explains how Lucea Naturals (“Lucea”, “we”, “our”, or “us”) uses cookies and similar technologies when you visit www.LuceaNaturals.com.

By using our website, you consent to the use of cookies in accordance with this Policy, except where your consent is not required for strictly necessary cookies.

This Policy should be read together with our Privacy Policy.

1. What are Cookies?

Cookies are small text files that are placed on your computer, smartphone or other device when you visit a website.

Cookies help websites function properly, remember your preferences, improve performance and provide useful insights into how visitors use the website.

Cookies cannot access files stored on your device or install software.

2. Why We Use Cookies

We use cookies to:

  • ensure the website functions correctly;
  • remember your preferences;
  • keep your shopping cart active during your visit;
  • process secure purchases;
  • improve website performance;
  • understand how visitors use our website;
  • measure the effectiveness of marketing campaigns;
  • personalise content and advertising where you have given consent.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of the website and cannot be disabled through our cookie banner.

They enable features such as:

  • shopping cart functionality;
  • secure checkout;
  • customer login;
  • payment processing;
  • website security;
  • fraud prevention;
  • session management.

Without these cookies, the website cannot function properly.

Functional Cookies

These cookies allow the website to remember your preferences, such as:

  • language selection;
  • region;
  • customer login;
  • previously entered information;
  • display preferences.

These cookies improve your browsing experience but are not essential.

Analytics Cookies

Analytics cookies help us understand how visitors use our website.

They collect information such as:

  • pages visited;
  • time spent on the website;
  • navigation paths;
  • traffic sources;
  • device type;
  • browser type.

This information is aggregated and helps us improve the website.

Examples may include:

  • Google Analytics
  • Google Tag Manager

Analytics cookies are only placed with your consent where required by law.

Marketing Cookies

Marketing cookies help us measure advertising performance and display more relevant advertisements.

They may be used to:

  • measure campaign performance;
  • understand customer interests;
  • build advertising audiences;
  • limit repeated advertisements.

Examples may include:

  • Meta Pixel (Facebook)
  • Instagram advertising technologies
  • Google Ads (if enabled)

Marketing cookies are only placed after you have given your consent.

4. Third-Party Cookies

Some cookies on our website are placed by trusted third-party providers that help us operate our business.

Depending on the services we use, these may include:

  • WooCommerce
  • WordPress
  • Stripe
  • Revolut Pay
  • SmartBill
  • Google Analytics
  • Google Tag Manager
  • Meta (Facebook & Instagram)
  • Email marketing providers
  • Spam protection and website security services

Each provider has its own privacy and cookie practices.

5. How Long Cookies Are Stored

Cookies remain on your device for different periods.

Session Cookies

Session cookies are automatically deleted when you close your browser.

Persistent Cookies

Persistent cookies remain on your device until they expire or are deleted manually.

The duration varies depending on the specific cookie.

6. Managing Your Cookie Preferences

When you first visit our website, you will be presented with a cookie banner allowing you to:

  • Accept All Cookies
  • Reject Non-Essential Cookies
  • Customise Cookie Preferences

You may change your cookie preferences at any time through the cookie settings available on our website.

Please note that disabling certain cookies may affect the functionality of some parts of the website.

7. Managing Your Cookies Through Browser

Most web browsers allow you to:

  • delete existing cookies;
  • block future cookies;
  • receive notifications before cookies are stored.

Instructions for managing cookies can usually be found in your browser’s Help section.

Please note that blocking all cookies may impact your experience and prevent some website features from functioning correctly.

8. Cookie Consent

We only place non-essential cookies after receiving your consent, in accordance with applicable data protection and electronic communications legislation.

You may withdraw your consent at any time by updating your cookie preferences.

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements, technology or the services we use.

The latest version will always be published on this page together with the date of the last revision.

10. Contact

If you have any questions regarding our use of cookies, please contact us:

Lucea Naturals
BLUE LOTUS SRL

Email: contact@luceanaturals.com

Website: www.LuceaNaturals.com